Product
Market
Fit Program

A program to support promising South Korean companies in the vertical fields to find their product’s market-fit in the US market. The program tailored to each company’s specific needs, offering customized activities, including marketing, networking, and exploring potential clients.

Target

Series A or Beyond

Industry Vertical

Digital Healthcare, AI & SaaS

Type

Online + In-Person

PMF Programs are mean to accelerate product/service launches here in the US.

Our PMF programs are industry or technology-vertical-focused. Each batch is ready to meet the market challenges and opportunities. We help korean startups get there faster and more efficiently, providing customized programs(Digital Healthcare, AI & SaaS).

Most of the tech startups are B2B or SaaS-based models, with occasional hardware products and B2C services. Our programs bolster their chance to expand and grow rapidly through direct engagement with C-level decision-makers and investment communities.

Duration

3 weeks

Technology

Digital Health, AI & SaaS

Stage

Series A

Our 3 major approach to guide startups to succeed.

01
Discover

In online session, our PMF program is focused on 1:1 Value positioning, using V2MOM strategy and market analysis. We support startups adapt to the market opportunity, on top of irreplaceable solutions - V2MOM overview which stands for Vision, Values, Methods, Obstacles, and Measurements.

02
Deep dive in strategy

In offline session, our PMF program tailored to each company’s specific needs, developing customized sales deck. We provide a mentor-based program that gives advice on companies’ sales deck, and comprehension of strategies for proof of concept.

03
Validation

In final session, our PMF program offers an extraordinary opportunity for startups to demonstrate product, and market validation by participating major tech summit and business meetings. We support startups to connect with potential partners and investors.

AI & SaaS

AI & SaaS PMF

AI & SaaS PMF’s main goal is to highlight their work and support them to become a major player in the AI playground. We work with Microsoft, Google, and AWS’s AI teams to promote their values and form an alliance to become an essential partner.

Duration

3 weeks

Partner

WTIA

Technology

AI&SaaS

01
AI&SaaS Market Research
Analyzing Value Chain

Use TAM/SAM/SON to validate business Idea.
Buid a winning Sales Deck.

02
Mentorship
Elaborate Sales Deck

Proof of concept(Poc).
Engaging in business consulting with mentors.

03
Proven Solutions
Connect with potential partners/investors

Particiapte 2024 Seattle AI week.
Visit Microsoft, Google or AWS AI teams.

Experience entering the US market through a PMF program.

“The opportunity to meet with US investors and experts in related fields such as GPs,doctors,and law firms was extremely beneficial to me. It made me realize the importance of actively building a network while understanding the ecosystem of the US healthcare industry.”

Jung-ho Chung CEO
Philophos

“I learned various aspects such as US insurance, investment, and enhancing the Sales Deck through the PMF program, which helped increase my understanding of the US healthcare market. Participating in the K-DAY event also allowed me to make valuable connections with various companies like Carbon Health, Apple, and Silicon Valley Bank.”

Yeojin Kim Director
THYROSCOPE

“Through the PMF program, I developed a clearer plan for entering the US market. Refining the Sales Deck with mentors helped us tailor marketing materials for the US market. Operating a booth at HLTH 2023 allowed me to meet potential clients and partners directly, expanding our network.”

Se Eun Kim Manager
Calici

“Thank you for creating as many business partnerships and opportunities as possible. Thanks to the insightful lectures from high-level mentors, I was able to quickly grasp valuable information and practical advice. It's been an unforgettable experience.”